I’ve always really wanted to learn how to use SEO and SEM. One of my friends was just asking me about the best way to do SEM Chicago, because he thinks I’m a genius or something and I do not really know. If I understood more I could probably make a lot of money! Search engine marketing is difficult work, but it can be done.
A great way to get yourself better SEO rankings is to join different web directories to increase your exposure and get some back links from other sites. There are some free web directories such as the ones at www.FreeWebDirectories.org where you can go and put your sites in the directories for free. It is always a good thing when you can get free help with SEO!
I was just learning in class about conversion rate optimization and how conversions work. It can be quite difficult to pull off conversions, so if it was my website I think I would actually hire outside people to help me with this optimization. I do not think this is the kind of marketing that I would want to get into, because it is very complex!
Ok this is one of the most annoying things that i hear people tell other about SEO. And that is the bad neighborhood theory. Well a few years back it was true. If you had a link on a bad site it could hurt you. Well in last few years this has not been the case. Worse case scenario the link is voided, and no it can not hurt you in anyway.
Ok this is a very quick and simple explanation of getting your site up in search engines for your choice of keywords or phrases. Simple get as many relevant links to your site, different pages of course with different variations. The bigger the Keyword the More links you need. I have taken over Keywords with just a couple links. And i have had thousands and not come close. Just depends on the keyword.
Myspace marketing was once a great way for PR and SERPS but now they have a URL shortener that kills your direct links. You were able to blast comments and get an insane amount of back links daily but they killed it. IT is down but not gone. If you have a site that can be fueled by direct traffic like image uploaders or a cool content site that needs pure viewers to spread then it is still perfect. So SEO and PR pointless, traffic and spreadable content = Gold.
People take this shrewd piece of information as fact and it is pretty absurd. Some people think by giving external links that it hurts their own PR. External links from your site has nothing to do with your PR. If you have 10 external links on a PR5 site you are dividing the PR you send out by 10. If you give a hundred links you are dividing it by 100. Yet this does not harm your PR, you are not giving yours away, you use your clout to vote for other sites. Nothing more. so by having more links your vote does not count as high but you do not hurt yourself in anyway. You could trade 10,000 links and still have great PR, your site would be full of crap and look bad but it would hurt you none..
Another blog ad company i took a test run on was Pay Per Post. I got a coupon from a forum a while back so i gave it a try. You have a lot of control over your posts, what PR they go on, what Alexa range and categories. They charge a 1/3 charge on whatever the bloggers get. It was a nice run and also helped PR and SERPS. Once again it helps drive some traffic if you get decent blogs. They also have PPP Direct if you are looking for specific blogs. It is actually a lot cheaper if you go that route.
Do not take most information on blogs and sites at face value. 90% do not know what they are talking about and spread their false words as fact and next thing you know they are considered an expert in the field followed only by sheep who will take what they say as fact instead of using common sense of their own. It is just frustrating seeing fools follow fools in this market but then again it lets the people who know what they are doing take full advantage of any situation.. Gotta Love the Internet.
With all the new advertisement companies out there i have noticed a large hike in blogs. Many of them are around for money but there is still a lot out there that are just for fun. I have couple i just post on strictly for fun. No ads of any kind. They are there for the sole purpose of sharing my views and opinions no matter how much they dick people off. Do you Blog for fun or money???
Many people start out for fun but quickly turns to money. It is a good market with plenty of need for it.